Over a year ago, FIT PLUS - the exclusive Slovak distributor of brands such as Weider, Olimp, Harbinger, Nordictrack, Life Fitness, Hammer Strength and more, entrusted us with an important task - to get this brand "fit" again. We started with a deep analysis and identifying the target groups. That evolved into rebranding and a new visual identity for the company.
Our agency developed a new concept for retail stores for FIT PLUS and completely covered their project management from design through production to the grand openings of the retail branches. The project team under the direction of Ing. arch. Alena Onofrejová partnered with Ing. arch. Igor Čierny further developed the existing concept and embraced its unique elements.
Since November 2017 we opened 4 new concept stores in the following shopping malls: City Arena (Trnava), Europa Shopping Center (Banská Bystrica), Atrium Optima (Košice) and Bory Mall (Bratislava).