Within campaign "I got more", the PMP Group team has created a storyboard for TV spots which will promote the services of Partners Group SK on TV and in online media.
"We took probably the most difficult way, i.e. to create short 15-second spots, but it did not end there. In order to make it the most authentic possible, the professionals from Partners Group SK and their real clients act in the spots. And since the financial experts know their clients best, we gave the task to choose the protagonists to them", said Martin Onofrej, the CEO of PMP Group.
Three versions of commercial spots have been created. The protagonists acting in those spots tell their true stories and describe their experience with the services of Partners Group SK. One of the spots will be used on TV and the others, including the longer versions, in online media.
Jozef Hlava, the art director of PMP Group, adds: "We have created a dynamic visual so that it is applicable across all the media carriers in the campaign and in the TV spots, too."
The main idea behind the campaign is to show that clients are on the first place in company Partners Group SK. The clients are therefore put in front, the financial professional comes after them, and they tell their stories in the commercial spots.
Jana Mokráňová, the marketing director of Partners Group SK, was delighted by the idea and the resulting spots: "Our client is always on the first place. This philosophy has become literally the notion of the new campaign. The focus is on the client. And it is not a fictional client or an actor but a real client of Partners Group SK together with his broker. The client tells his story and gives his positive reference to the services of our company and its collaborator."
The television spots have been created and put to production by our experienced team led by Peter Ponec and Peter Lipnický, we have invited producer Jaroslav Vojtek and cameraman Tomáš Stanek to cooperate with us; Frederik Németh made the post-production finish.
The television spots will be launched during the campaign, together with the printouts, online and outdoor media.