The communication strategy of PMP Group named "I got more" brings to company Partners Group SK in 2014 a campaign built on real stories of people who have followed the advice of the financial professionals.
In order to preserve maximum authenticity of the statements, the experts from Partners Group SK and their actual clients are the main faces of the campaign. The aim of the campaign is to point to the fact that professionals from Partners Group SK offer much more than just a "good advice" for partial financial needs. Their job is to support the clients and provide them with comprehensive financial services, which is also visually reflected in the campaign - clients are always in front.
According to Jana Mokráňová, the marketing director of Partners Group SK, the campaign perfectly reflects stories from the ordinary practice. “People often come to our office, they want to handle their housing situation, start saving or eventually make a good investment. After meeting our colleagues and after a thorough analysis and preparation of a financial plan, they often only subsequently uncover what our services are about and appreciate them very much. This knowledge is well expressed in the campaign by notion ‘I got more‘“, says Jana Mokráňová.
The creative team of PMP Group, directed by Jozef Hlava, has created a dynamic visual the line of which is maintained in all the communication channels of the campaign - in printed media, online, outdoor media and on TV. Television spots have been created and put to production by our experienced team led by Peter Ponec and Peter Lipnický, we have invited producer Jaroslav Vojtek and cameraman Tomáš Stanek to cooperate with us; Frederik Németh made the post-production finish.
The face of the most successful Slovak tennis player Dominika Cibulková complements the corporate communication of Partners Group SK. We took pictures also of other protagonists for the purposes of corporate and recruitment communication.