We have built on the communication strategy "We've taken advice - we've gained more", which we created for Partners Group SK two years ago. Its goal was to provide potential for product as well as recruitment communication.
This year, we shifted the focus of the communication from product to recruitment with the headlines "I've wanted to be…. - I've gained more". Again, real people from Partners Group SK were the main protagonists of the campaign. The outdoor communication was supplemented by visuals with Dominika Cibulková that emphasize the high-end services provided by Partners Group SK.
Our team was responsible for the campaign's visuals and production - starting from photoshootings, through visuals and ads, to creating TV spots and other video materials.