Insurance company DAS is the biggest legal protection insurer in Slovakia with a tradition dating back to 1928. DAS provides legal protection insurance services for the B2C as well as the B2B sectors.
We came up with the idea that DAS should base their communication on Roman law. We derived the main headline of the campaign “Law favors the prepared” from the old Roman "Vigilantibus iura scripta sunt" which can be translated as “the laws belong to the vigilant”.
We designed the communication mix with the focus on B2B and included online, print and outdoor, that were directed through the communication domain pravopripravenych.sk to the new webpage www.das.sk.