PMP Group has intensified and broadened the cooperation with its client, company Sylex. Sylex is a manufacturer and designer of optical components. This purely Slovak B2B company, one of the most important Slovak exporters, was founded in 1995 by Mr. Dušan Synak who participated in the Slovak round of the prestigious competition of Ernst & Young “Entrepreneur of the Year 2012”. The role of the agency is to actively support the clients in building their brands and other goodwill elements on the European as well as global level.
“We are very pleased about but also obligated by this intensified cooperation and trust put in us by the clients. It is also about putting our experience in B2B segment in practice on a larger than Slovak scale", said Martin Onofrej, the Managing Director of PMP Group.
The inverted corporate identity as part of the new corporate and product communication strategy is among the first tangible outputs in the external environment. The aim is not only to reach the same level of communication but to get ahead of the global competitors.