Our client, EY, gave a presentation in the Strategy Hall program at this year's TREND Marketing Summit in Bratislava. Together we prepared a successful showcase of B2B marketing - the "Entrepreneur of the Year" competition. EOY is the most prestigious competition for entrepreneurs - the winners from the local rounds proceed to the world finale in Monte Carlo.
The case study was presented by Matej Bosnak, Managing Partner, and Zuzana Marhefkova, Head of Marketing of EY. The goal was not only to introduce the background of preparing and executing the EY EOY competition, but above all the benefits this competition provides to the winners and the other participants. Simply put, participation in this competition is a good idea. EY is now accepting applications for next year.